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" 2 KEYS TO CREATE VALUE "

By Kongo
 Hello Good People, welcome or welcome back! In today’s episode of our series “How to Create a Successful Business” we will discuss content creation and digital assets. How they contribute to the creation of values but also, help to maintain customer relationships. 


TABLE OF CONTENTS

  1. What are content creation and digital assets? 
  2. Which role do they play in creating value? 
  3. An example of good use of content creation and digital assets

1. What are content creation and digital assets?

First and foremost, what are content creation and digital assets? In order to understand the upcoming information it is necessary to know what they mean and their importance. 
  • Content creation: According to the definition, content creation is the foundation of all modern digital marketing efforts. It’s defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral, and then promoting those pieces to a target audience.

  • Digital assets:  Digital assets are anything that is stored digitally and is uniquely identifiable that organizations can use to realize value. For example, PDF documents, keynote presentations, sound or video files, and free photo, or image libraries.
2. Which role do they play in creating value? 

 

Before going further, take a look at the video just above. Customer value is a key idea in marketing and business that describes the worth, benefit, or happiness a customer obtains from a good or service they have purchased or are considering purchasing. The buyer's subjective estimate of customer value is based on their particular needs, preferences, and expectations. It is an important consideration in how a client makes choices and ultimate happiness with a purchase. We can agree that creating value is basically the key to maintaining your business successful. Thus, we analyze in which way content creation plays an important role here.  

In today's digital world, effective creation of content is more than simply a must; it is the fundamental core of online communication. Content production, whether through blogs, social media postings, videos, podcasts, or emails, serves numerous important functions:
  • Audience interaction and information: High-quality, educational, and entertaining content captivates and informs the audience while also cultivating a sense of connection.
  • Content creation develops a brand's identity through tales and visual storytelling, producing an emotional resonance that lingers in the minds of the audience.
  • Value Delivery: Content serves as a platform for customers to get value, whether in the form of informative articles, amusing movies, or problem-solving tools.
While content generation is the mechanism by which messages get across, digital assets are the underlying aspects that support its efficacy. Digital assets are made up of several different components:
  • Images and multimedia: Engaging graphics and multimedia elements enhance the attractiveness and shareability of material.
  • Logos, design templates, and brand standards help to maintain consistency and professionalism across all platforms.
  • Data and Analytics: In addition to digital assets, data and analytics are used to influence content planning and performance evaluation.
  • Understanding and handling legal elements such as copyright and licensing are critical in the digital environment.
Content creation and digital assets have a tough relationship. Without appropriately overseen advanced resources, the content might need tasteful allure, consistency among brands, and basic information to drive decisions.

3. An example of good use of content creation and digital assets


Red Bull, the Austrian energy drink company, is a great example of a brand that has excelled at creating value through content creation and digital assets.
Red Bull has successfully transformed from a beverage company into a media powerhouse.
Look at their advertising video, and will analyze it:
1. Content Creation:
Games Sponsorship: Red Bull supports outrageous games like the Red Bull Stratos space hop and the Red Bull Air Race. They don't simply monetarily support these occasions yet make top-notch content around them. These occasions give exciting substance that requests a wide crowd and lines up with their "Gives You Wings" motto.
Red Bull Media House: Red Bull laid out its media house, delivering an extensive variety of content, including narratives, magazines, and web series. Their substance covers sports, music, and experience, interesting to a worldwide crowd of thrill seekers and experienced devotees.
Client-Created Content: Red Bull effectively energizes client-created content connected with their image. They run photograph and video challenges, drawing in their crowd and building a feeling of local area among their buyers.

2. Digital assets
Online Entertainment Presence: Red Bull has areas of strength via web-based entertainment stages like Facebook, Instagram, and YouTube. They utilize these stages for publicizing as well as to share their substance and draw in their crowd. Their YouTube channel, for instance, is loaded with outrageous games, music, and experience content.

Red Bull's substance creation and computerized resources technique has made a huge incentive for the brand: Red Bull's substance encourages brand reliability. Outrageous games devotees and experience searchers relate to the brand and the way of life it addresses. By making a convincing substance that reverberates with its main interest group, Red Bull actually draws in its clients. Client-produced content and web-based entertainment cooperations further cement this commitment.

Conclusion
I hope that from this article you can now see the great impact of digital assets and content creation. The way they carry the value and help a business on a daily basis. See you soon for the next post! STAY TUNED



REFERENCE
  1. - Content Marketing Institute. (2021). "What Is Content Marketing?" https://contentmarketinginstitute.com/what-is-content-marketing/

  3. - Neil Patel. (2021). "The Definitive Guide to Content Marketing." https://neilpatel.com/what-is-content-marketing/

  5. - Canva. (2021). "10 Types of Digital Assets to Improve Your Brand Image." https://www.canva.com/types-of-digital-assets/

  7. - HubSpot. (2021). "Digital Asset Management." https://www.hubspot.com/digital-asset-management

  9. - IP Australia. (2021). "Understanding Intellectual Property." https://www.ipaustralia.gov.au/ip-understanding/intellectual-property-assets

Location: Trent University GTA Toronto, ON, Canada

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